Italian Craftsmanship Meets Modern Luxury
Embracing Innovation, Refining Luxury: Strategy in Focus
Certificate of Craft
Certificate of Craft
Certificate of Craft
Renowned for superior craftsmanship and a minimalist aesthetic, Bottega Veneta embodies quiet luxury. Their "Certificate of Craft" program emphasizes this dedication, offering unparalleled repair and refresh services to customers, solidifying the enduring value of their creations.
Social Media Absence
Certificate of Craft
Certificate of Craft
In a bold move, Bottega Veneta deactivated their social media in 2021, seeking to curate their brand image beyond the fleeting trends of mainstream platforms. Instead, they launched "Issue," an immersive platform showcasing editorial content and artist collaborations, fostering more thoughtful engagement with their audience.
Technology Adoption
Certificate of Craft
Technology Adoption
Embracing innovative technologies, Bottega Veneta launched an AR app offering exclusive content and a live stream of their latest show, expanding their reach and audience participation. Currently, the app showcases imagery from Blazy's collections and features "Bottega Radio," a curated audio experience.
Bridging the Gap: A Strategic Proposition
Building a Comprehensive App: Leveraging insights gained, this proposal recommends developing a comprehensive app that seamlessly blends e-commerce functionality with engaging content, aligning with Bottega Veneta's brand identity.
- Seamless Shopping Experience: Features like in-store availability checks, appointment scheduling, and live chat support will bridge the online-offline gap, offering a convenient and personalized shopping journey.
- Enhanced Account Management: Personalized recommendations, purchase history access, and product reservation options will create a loyal and engaged customer base.
- Virtual Try-On Technology: Utilizing AR technology for virtual try-on will further bridge the online-offline gap, enhancing customer confidence and purchase decisions.
- Curated Content & Artist Collaborations: Showcasing curated content featuring artisanal collaborations alongside Bottega Veneta products will create a unique brand experience, fostering customer loyalty and emotional connections.